With over a billion users worldwide, YouTube has become a media powerhouse that could unlock limitless opportunities for global and domestic web traffic. So, if you're thinking about using this platform to widen your business's reach, now is the best time.
Now that marketing is slowly evolving into video content, YouTube is gaining momentum when it comes to advertising one's business. Given its broad reach, it's only practical to put it to good use. But where do you start?
Understanding the basics
The first thing that you need to do is create a business channel. Fortunately, making one isn't rocket science. All you need to do is follow these steps to help you set up your channel:
1. Go to YouTube.com and look for 'sign-in.' You can find it in the upper right corner of your browser. If you don't have an account yet, you need to choose the option to create a Google account. Follow the step-by-step procedure to create one.
2. Once you're logged in, you need to click on your profile icon and then access the settings page by clicking the cog icon.
3. Once you're in the settings menu, choose "Create a channel," right beside your email address.
4. Now, you'll have the option to either create a personal channel or a business channel. Since you'll be using it for marketing, you need to choose the business option to create a channel.
5. You can choose any of the options available, which include product or brand, company institution or organization, arts, entertainment or sports, and others.
6. Once you've set up the type of business, you need to fill out all the information and create a channel art to make your page look appealing.
Customizing your YouTube channel
Customizing your channel is a crucial part of creating a brand. That's why it's a must to make your YouTube page as distinct as possible to make it successful. Part of customizing your YouTube channel is changing your current channel art. It's the big rectangle section that you can find at the upper part of your YouTube channel.
Three things that you need to customize:
Channel art. Although your YouTube channel will still function normally even without it, having a channel art is a subtle way to introduce your brand to your channel's visitors. So, instead of having a plain and dull default image, companies often create an image representing their brand.
To get the most out of it, you need to ensure that the image fits well with the system's required dimension (2560 x 1440 px). If you still don't know what picture to upload, sites like Canva.com can help you create high-quality channel art that fits YouTube's recommendations.
If you already have one, it's probably time to give it a fresher look. Here are a few steps to guide you through it:
1. You can go to your channel homepage and move your mouse cursor over your cover art.
2. Next, click on the edit button that appears in the upper-right part of the screen.
3. Once you're on the edit field, you can finally update your channel art into something new.
Channel icon. The channel icon acts as a profile picture for your YouTube channel. If you have a company logo or a face for your organization, then this is where it goes. The image has to have an 800 x 800 px dimension so that the image wouldn't appear stretched or disproportioned. The only formats that will work are JPG, BMP, GIF, and PNG file.
So that you can upload an image, you need to move your mouse cursor right over the brown channel icon placeholder. Then, click the icon that looks like a pencil to replace the image. Keep in mind that the channel icon's dimension tends to get small when viewed on a mobile device. So, you need to choose an image that would still be visible even when it shrinks.
About Section. 'About Section' is where you place a description of your channel and the company that it represents. It's best to keep it short and straightforward so that you wouldn't lose the reader's interest. You can include a few short paragraphs about the company and what it does. Make sure to use a few keywords to help viewers find you if ever they search for your niche on YouTube.
Besides having a short description, you can also put on the company website and your email address. It's also best to look for other ways that people can get in touch with you. You can consider having a YouTube channel manager or create social media accounts for your business.
Remember that the channel description has a limit of 1,000 characters. So, you need to be creative with how you use it. Adding a few call-to-action statements within the opening lines is a practical way to utilize the characters to get the viewers' attention.
Understand your market
If you want to start a YouTube channel for your business, you need to understand your target market so that you'll know what you need to work with to reach out to them. Learning more about your audience is a great way to understand what they want when it comes to content.
For those with complex products, creating video tutorials is the best way to go. You can educate your audience about the product and even encourage them to learn more about it. Meanwhile, if you want to start building your product's credibility, creating testimonial videos should do the trick. Seeing how satisfied other people are with your product will encourage your viewers to try them out.
Learning more about your target demographic also gives you a better chance to create effective marketing techniques that can draw them toward your brand. Creating content pieces that cater to them will make them want to look into your business services. Thus, boosting your revenue.
Uploading your video
Now that you have an idea about how YouTube works and how to edit your videos, it's probably time to upload your first video. Similar to channel art, another way to make your channel look unique is by creating a channel trailer.
Channel trailers often show a snippet of what your channel represents. It's usually short and only lasts for a couple of seconds, which should be enough to give your new visitors a good introduction. It'll also provide them with an idea of the content that they can watch in the future.
Once you're done uploading your trailer, give it a few days until you upload your very first content. You'll find the upload video option at the top corner of the screen when you log into your YouTube account.
Although it can sometimes be a challenge, you need to continue uploading as regularly as possible. Keep in mind that it takes patience and a lot of determination to make it work. Try your best to plan your next videos ahead of time so it wouldn't feel rushed or forced. Audiences want consistency from the YouTube channels that they watch.
If you're finding it difficult, try to relax for a bit and take a break from your schedule. Sit down and carefully plan your content for a week or a month. Later, try to shoot more than one video and then release each of the content based on the schedule that you created.
The secret to optimizing your channel
Besides the video itself, you also need to consider the tags, video description, and the title. These are crucial parts that will help make your videos easier to find in YouTube search. That's why it's critical to learn how to optimize your channel.
Similar to SEO for your website, YouTube uses a unique algorithm that optimizes your video for search. Having a keyword-rich description and title can immensely help you with your search ranks. So, you need to ensure that each section has the right keywords to describe your business. Optimizing your content for YouTube can extend it to search engines, too. Since Google technically owns YouTube, both shares almost identical algorithm with the search giant.
Meanwhile, if you want something much easier, then consider investing in YouTube Advertisement to get your brand out further. Although it can be expensive, it’s an easy way to get the right engagement that can help grow your channel.
Using your channel in both your website and social media accounts
Congratulations! Now, you're finally ready to share your videos with your website and your social media accounts. Here are ways to help you share your videos online.
Homepage. We know how much effort you put on creating your videos. So, why not share it with the world? You can put your content on the homepage so that everyone can see it. It's also a great way to showcase your products in an entertaining way.
Blogs. Another way to share your videos is by putting it on blogs. Blogs are an essential part of SEO. If you have one on your website, then it's best to add some videos to make it more interesting. You can embed them in your blog posts so that your viewers can have something to watch.
Effective ways to use YouTube for your business
YouTube isn't all about entertainment. You can use this video server technology to help promote your business in various ways. Since hosting video files uses a lot of server resources, creating a YouTube channel is an effective way to upload your videos without the need for additional bandwidth resources. So, here are a few examples to help you utilize YouTube to your advantage:
Product videos. One of the best ways to utilize your YouTube account is by creating quality product videos. Companies often hire a professional to shoot product videos for their business. Then, once it's complete, their client can upload the video on their official YouTube channel. It's an ideal way to showcase your products instead of using images.
Video testimonials. Another way to promote your business is by creating video testimonials. Having your customers share their experiences with your product can effectively encourage others to try it out.
Animated backgrounds. Using an animated background is also an exciting way to use YouTube for your business. But unlike product videos and video testimonials, motion background plays the material on repeat, which makes any page even more enjoyable.
The power of engagement
YouTube is a social media site, which means that engagement still plays a crucial role in its success. Actively engaging with your viewers helps build a sense of community, which can help leverage your brand's identity. That's why you must engage back with your audience regularly.
Building a community within your channel is a crucial step to help engage with your viewers. You can simply reply to them and answer their questions to build a strong bond. But most importantly, you need to listen to them. Keep in mind that your viewers watch your videos, so it's crucial to give them what they want.
One way to do it is by creating excellent videos that they will enjoy. Adding a couple of elements like a piece of great-sounding background music can help you capture the emotions that you want to convey. Once you build a tight community, you'll find it easier to get word of mouth advertising for free. It's one of the best ways to market your services or products without spending a dime.
Ready to take things to the next level?
There's no perfect time to start your business's YouTube channel than today. There are countless resources available on the internet that can help you create fantastic content.
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