People have always had an innate attraction to videos. After all, humans get drawn to everything they see or hear.
Experts say that an average podcast listener spends at least 6.5 hours every week to listen to a single podcast. That’s why video podcasts have been increasingly popular these days. But with so much content posted online, it’s crucial to know how you can promote your podcast to make it stand out.
The most effective way to get your name out there is still social media. YouTube’s audience share these days is 2 billion, consisting of 43% of monthly listeners each year. Now, people are slowly realizing these numbers and are figuring out a way to reach new audiences.
Why sharing your podcast on YouTube can help
If you want to make it big on the internet, the best way to do it is through YouTube. It has almost 1.8 billion users worldwide, all looking for the next channel to binge-watch during their free time. But since podcasts typically use audio, it can be quite tempting to release the same version made with a static image. However, doing it the easy way isn’t always the best approach.
Keep in mind that YouTube is a massive video platform. So, everyone expects to watch a quality video every time they visit a channel. Using static images instead of actual video clips could cost you to lose their interest within the first 90 seconds of the video. But what makes a video so effective when posting your podcast on YouTube?
The importance of creating a video podcast
People relate more when they see faces
As discussed earlier, humans get naturally drawn to everything they see. That’s because our eyes have a direct link to 30% of our brain. Babies even start to recognize people’s faces 24 hours after birth.
Psychologists also say that facial features provide us with better information compared to spoken language. It means that your viewers will find it easier to connect with your content if you include video clips with faces instead of images.
Videos bring you closer to others
Listening to podcasts is entertaining. You get to learn a lot of things by merely putting your earpiece on and listening to your favorite channel. But as entertaining as it seems, many people still prefer to watch videos. By adding videos to your podcast, you can tap into a wider audience and gain more subscribers.
Several podcasters can attest to its importance. Some even say that doing video recordings helped them grow their downloads. Creating videos gave them an even ground when competing with other influencers and podcasters, too.
Videos create more engagement
Adding videos to your podcasts gives you access to better social media exposure. Although you can always post audio clips online, it won’t be as effective compared to videos.
That’s because social media have better support for videos rather than audio. So, when people look at it in their timelines, it draws their attention more than audio files.
How to start your video podcast journey
Now that we’ve discussed how effective videos can be, it’s probably time to start creating your first video podcast. But where do you start?
Know what inspires you
The first thing that you need to do is establish your niche. Consider your interests and see which one is perfect for your upcoming podcast. It will help if you choose a topic that you’re confident with so that it’ll be much easier to create new content.
Remember to stick to the niche that you picked so your audience won’t get confused when watching your podcast. Creating an episode that’s not even related to your other videos might make some of your audience feel left out. Viewers will likely subscribe to your channel if you’re consistent with your content each week.
Assign the host of your podcast
It’s always fun to start a podcast with your friends. You get to enjoy each other’s company while discussing current issues that each of you finds engaging. But let’s face it, not everyone has the talent for hosting. It will be best to see which one has a knack for entertaining guests so that you won’t bore your viewers.
Choose someone who matches well with your niche to ensure your podcast’s success. Working with a host who knows a lot about the topic will make every interview more exciting and engaging.
Establish the format for every episode
Now that you’ve established the hosts for your podcast, it’s now time to know the format that you’ll use for every episode. A video format is almost like a secret recipe that binds everything together. You need to know what format will work best to help you present information effectively.
No matter what niche you prefer, your audience will find it interesting if they know what to expect in each episode. You need to establish the right video format based on your topic, hosts, and goals. So, if you’re planning to create a horror podcast, the music background should fit the niche. You need to be consistent with the format to help you establish your brand. But what are the video podcasts you can choose from, and which one will fit your niche?
Primary types of video podcast formats
In-studio video podcast
An in-studio video podcast format has at least one host to record every episode in the same studio. It also has an in-post production that isolates the studio and manages the distribution on various podcast platforms.
Unlike other formats on the list, editing this kind of format is relatively easy. All you need to do is upload the video clips into a video software application to add the music, audio, and other elements to edit it. However, since it requires minimal editing, you need to rely on your host to succeed. They should be both knowledgeable and charming at the same time.
Remote Interview Video Podcast
The remote interview format is an excellent alternative for video podcasts because of its flexibility.
Since interview podcasts require the host to have different guests weekly, it can be quite challenging to create a schedule. To make up for it, podcast creators would instead choose to have a remote interview format to meet the demands for fresh content.
Although the remote interview format paved the way for podcasters to interview guests overseas without breaking the bank, this format puts a lot of responsibility on the guests to be mindful of their video quality. That’s why it’s crucial to manage these technical challenges even before shooting the episode.
The Mixed Footage Video Podcast
Unlike the previous formats, the mixed footage video podcast requires a lot more planning and post-production because of how time-consuming creating a narrative can be. Aside from mixing clips of remote interviews, you also need to edit the on-location footage and the B-roll together to create a story.
But what’s great about this kind of format is there’s more than one way to create mixed footage video podcasts. You can either invite experts to speak about the topic or choose guests that can add supplementary information about the episode.
Creating a video podcast
Filming the episode
Depending on what format you’ll use for your podcast, it’s best to get all the equipment ready beforehand. If you’re planning to record b-roll footage or create an in-studio recording, you need to get all the cameras set up before the shoot. Ensure that the studio is free of any clutter and has enough light to make everything look visible. Also, make yourself camera ready during the shoot.
It would help if you also were mindful of your face when recording the episode. Make sure that your face is visible on camera to capture your expressions. Also, maintain a professional body posture throughout the filming.
Editing your video
Another factor that you need to ensure is the quality of your video. You need to get a standard podcast gear to capture precise video clips with a clean and crisp sound.
Once you have both the audio and video files, you can create your first episode by syncing both components with your video editing software application. Make sure that you synchronize the video and the sound to make it look more professional.
Creating a thumbnail image
Now that you’ve made your first video, it’s time to create a thumbnail for it. It’s a graphic image that gives your viewers an idea of what the episode is all about. By creating a thumbnail, you can decide what you want your viewers to see first, instead of letting YouTube choose a random clip for you.
One tip when designing a thumbnail image is to pick a screenshot that will represent the video well. You can add your logo plus a few catchy lines to make it more interesting.
Uploading your podcast episode
Now that you have a thumbnail for your podcast episode, you need to upload it to your podcast host to make it available in all primary podcast directory. Doing so will make it available on Google Play and Apple Podcasts.
Once it’s complete, you can finally upload your first episode on YouTube, too! You can then share the YouTube link on your other social media accounts to expand your reach.
It’s time to get started with your first video podcast!
A video podcast is a great way to reach out to a broad audience without creating entirely new content. Although it can take a lot of your time and effort, it’ll be worth it once you see the growth of your show.
Remember that quality plays a crucial role in the success of your podcast. So, you need to ensure that you have all the elements set up to help you convey the emotions that you want your audience to feel.
One effective way to do it is with music. Which can help you create videos that will capture your audience’s interest. It’ll help you get your creative juices running, too.
Don’t wait until tomorrow, start your first podcast now and get subscribers.