With the continuous rise in vlogging popularity, it's entirely understandable for any person to consider starting their YouTube channel. So, if you're thinking about starting a channel from scratch, now is the best time to do it. But with all the other aspiring content creators hoping to become the next big internet celebrity, how do you ensure that your content will stand out?
Creating videos is relatively easy. However, getting actual views can be a challenge. You need to make sure that you have the right knowledge and tools to make it work and help you achieve success. If you're wondering how to create an effective YouTube channel, then it's best to read on. We'll teach you a few ways to help increase your followers and publish decent content regularly which can help you get the right number of views.
Planning your content
One of the first things that you need to establish before starting your channel is the content that you want to create. You need to decide on the niche that you want to talk about so that you'll know which topics to focus on when creating your videos.
Once you have established your niche, it'll be much easier to create exciting and engaging content. Sooner or later, people will quickly notice it, which can help you gain followers and increase your views. The more people can relate to your videos, the more that they'll get enticed to watch it until they've completed the entire content.
Knowing your niche can also help you stick to your overall video theme, too. For example, for several thriving fashion vlogs, YouTubers often use chill music to make their viewers feel relaxed whenever they watch their videos. Meanwhile, travel vloggers use upbeat sounds to make their audience feel like they live vicariously. Using the right music will help them set the mood while delivering interesting material that their viewers will enjoy.
Why using the right equipment matters
Although there isn't anything wrong with using a smartphone to record your first set of videos, it's always better to invest in the right equipment. If you noticed it, most YouTubers often use DSLRs to record their videos. But there are other things that you need to start creating your videos.
The essential items to shoot your videos
- The most basic equipment that you need is a camera. Now, you don't need to have the latest and most expensive one to start shooting. The camera that you already have is enough to get the job done. However, once you have enough budget, you can get a decent DSLR to get better video quality. If you're into outdoor scenes, getting a mirrorless DSLR or action cams is the best way to go. It'll allow you to move around freely without feeling like you're carrying a brick every time. Also, using a stable monopod or gimbal stabilizer can help make better shots, too.
- Having a reliable vlogging camera doesn't mean that your channel will be successful in a day. It will help if you think about the lighting, too. Aside from having exciting content, having a good quality video can also help in attracting viewers. It gives videos a more professional look, primarily when you use it correctly. Proper lighting can be expensive. So, try to work with the ones that you already have and see how you can make it work. You can use any lamps handy and use it as your lighting equipment.
- Having a good microphone mounted on your camera is another sound investment that can help you create quality videos. It'll help you record quality audio without worrying about background noise. You need to ensure that there aren't any distractions around you so that you wouldn't have any issues with the sound quality. Make it a habit to check your audio if it's clear enough for the audience to hear you well.
If you want to have the best audio, buying a shotgun microphone is a practical choice. It picks up sound from the front so it wouldn't record any background noise coming from the sides. Some vloggers even get a couple of microphones for various situations to get the best audio. For example, shooting scenes that require a lot of movement may need you to have a lavalier mic, while a condenser mic is ideal for voice-overs.
What should you add to your content?
There are other factors that you need to consider aside from shooting footage. As a content creator, you need to know which scenes will best fit your video. So, there's a chance that you'll be getting rid of massive changes that don't work well for you. Next, you need to organize the content left so that it'll look more cohesive.
Once the sequence of each scene already tells a story, you can add an introduction to it. There are so many things that you can add to your intro. You can either have a cool logo placed on the first few seconds of the scene or add a few animated videos. Doing so will help you create a better brand that your audience will surely recognize.
Meanwhile, adding a call to action near the end of the video is an ideal way to invite viewers to subscribe to your channel. You can use it to encourage them to follow you on your other social media pages, too.
One way to create a functional call to action section is by using YouTube end cards. You can always find them at the very last part of every video. You can use these to place links to your other videos as well as a playlist on your channel. It’s also a great place to put clickable links for your social media profiles, too.
Creating a formula for your videos
Creating a structure is a must if you want to become a successful content creator. It'll make it easier for you to whip up content much faster than you usually do. One way to do it is by creating a show formula that you can use when creating a template for your upcoming videos:
- Start with an intro video, which will give your audience a sneak peek to what will happen for the rest of your video.
- Then, follow it up with your video introduction. It's also a way to let the new viewers know about your channel and a way for you to create a call to action to subscribe to your channel.
- You can then finally jump into the actual content and discuss the topic of the video.
Creating a show formula can take time. So, expect it to change as you go through your YouTube journey. You can also try watching how other content creators do it. Although some of it may seem random at first, you'll notice the structure that they have and the story behind each content.
Why uploading videos regularly is important
But all these tips wouldn't be useful if you don't upload periodically. You need to be consistent with your uploads if you want to be successful at what you do. So, even if you think your skills aren't as excellent as other content creators, you must keep uploading your videos regularly.
You need to create a schedule that you can follow to know when to upload your content. Some YouTube content creators upload videos once or twice a week and let their viewers know about the schedule. Doing so gives your viewers a better chance to catch the freshest videos while delivering your content a steady flow of views.
Once you've got the hang of your schedule, try your best to stick to it until it becomes a part of your routine. Doing so will make it easier for you to improve and get the right kind of attention in no time. But what if you start to run out of ideas?
The secret to getting yourself inspired
Coming up with fresh content regularly can sometimes be challenging. It's even more difficult when you already have a few successful videos uploaded on your channel. Although it can be upsetting, running out of ideas is entirely reasonable. Even the most famous content creators go through the same thing now and then. That's why it's crucial that you look for inspiration around you.
One way to help you get the creative juices flowing is by listing down all your ideas on a piece of paper. Then, check out other content and see how you can turn them into your own. Ask yourself what motivates you to become creative and focus on it.
Another way to get inspired is by revisiting your niche. Look back at those times when you just started your channel and remember what got you inspired. Focus on that specific topic that got your highest views and start creating your concepts from there. Once you've managed to grow your channel, more people will get to discover your content.
Dealing with trolls and negative feedback
Dealing with social media isn't all rainbows and butterflies. There will be times when some viewers won't be satisfied with your content— and it doesn't happen to prominent YouTubers alone. No matter how popular your channel might be, you will still be prone to negative comments. Remember that there will always be people who troll others just for the fun of it. No matter how much effort you put on your channel, there are people who'd still try to bring you down.
So, how do you deal with negative feedback?
Don't mind them. Instead of letting their words get into your head, always remember that there will always be people who won't be happy with your work. So, try to remember those who appreciate what you do and the efforts you put in your craft. Try to find comfort in these people so that you can move beyond the negativity and continue with your work.
Aside from deleting a comment, YouTube also lets you flag the content, especially if it has violated community guidelines. It enables you to categorize the feedback as either graphic violence, hate speech, and more. Once the comment gets flagged, YouTube's algorithm will send it for human review. YouTube's Policy and Enforcement Team will then look at the feedback and see if it doesn't adhere to the community guidelines.
Learning how YouTube works
Learning how to edit your videos isn't the only thing that you need to learn to make your YouTube channel a success. You need to understand how to optimize your videos, too. Now, you don't immediately stumble to progress the moment that you upload your first video on YouTube. In most cases, content creators even discover a lot of things that they could have improved further when they go back to their first videos. But the best way to learn all these things is to start your journey somewhere.
You don't necessarily have to publish your first video immediately. Start with creating a YouTube account and upload your first video. As soon as you finish uploading it, give it a good descriptive title, and see how it looks. Imagine yourself as your audience and see if the title is catchy enough to get attention.
When creating a video title, you need to include the primary keyword or key phrase that your target audience often uses. So, if your videos are all about travel tips, creating a title like "The Best Travel Destinations 2020" or "Travel Tips for First-Timers" is the best way to go.
Also, you need to use relevant tags when uploading content. These tags will help put your videos under several categories related to your niche. If you're unsure how to do it, then it's best to check out other content creators with the same niche. See what tags they're using and try to use the one that will suit your content best.
Finally, create an appealing video description for all the videos that you upload. Ensure that it's at least 200 words long and has all the target keywords that you need. Don't forget to include the synonyms and the long-tail keyword variations, too. Setting all these keywords will help your audience figure out your content, but it will help your channel rank in search engine pages.
Although it may seem complicated at first glance, learning about analytics is crucial to determine if your channel is as productive as you want it to be.
Analytics shows you how useful and enticing your thumbnails and titles are to your audience. It's also a practical way to better understand your audience so that you'll know how to engage with them through your videos. Fortunately, YouTube Analytics can give you a lot of information about your audience, including the kind of content that you should create.
There are several metrics that you need to learn if you want to understand YouTube Analytics. One of them is the impressions click-through rate. It measures your video's ability to encourage viewers to watch your video after looking at your homepage, trending section, and recommendation section. You can make it work, and your title needs to be compelling enough to catch their attention. It must also resonate with the video's topic to make it attract more attention.
One of the most common trends in impression click-through rates is that it tends to spike right after you release your video. But as it spreads beyond your subscribers, it will decline until it reaches a stable rate. Having a high click-through rate is ideal, but if people are leaving immediately right after seeing your video, then it means that either your thumbnail or title is inaccurate. Creating misleading thumbnails or titles can make your audience feel deceived, which causes you to lose your brand.
Another factor in YouTube Analytics that you need to consider is "watch time." Watch time refers to the total amount of minutes that your audience spends when watching your content. It's a key metric because it allows you to figure out how you can elevate your channel with higher watch time in their search results.
To put it simply, the more watch time that your videos get, the more YouTube will likely promote your channel. However, it doesn't necessarily mean that shorter pieces of content will get fewer watch time. As long as your audience finishes your videos, you'll still have the same amount of watch time compared to those with longer videos.
Understanding YouTube Analytics will help you understand how your videos stack up to other videos. So, if you want to get a better ranking against other content creators, you need to make sure that your viewers can relate to your content. You also need to ensure that you release quality videos that they will appreciate.
Understand how to build your network
Although it doesn't seem to look like it, YouTube is still a social networking site. It's a way to connect with other users with your content and even give you a chance to collaborate. So, if you want to be successful, you need to understand how to start building your network.
One of the most effective ways to get a high number of views is through collaboration. It's also a proven way to let your channel grow and gain new subscribers, too. Even the most popular YouTubers in every genre do collabs with one another occasionally to get views. So, don't be afraid to talk to other creators and make friends with them. Try to attend workshops or YouTube meetups to expand your contact. It can be intimidating at first, but there's nothing wrong with giving it a try.
Another way to build your network is by creating a unique bond with your viewers. As you create more content, you'll soon get comments from people who appreciate what you do. Eventually, you'll get messages and even some fan mail as you go along. So, try to give time to them by connecting with your audience on a deeper level.
Keep in mind that your other social media profiles are an extension of your channel. So, sharing a snippet of your life behind the camera will allow your audience to see what your life looks like when you're not shooting videos. You can also read the tweets or comments and try your best to respond to them.
Having these kinds of interactions with your audience can help create a sense of community and camaraderie with everyone. Even more, it can also get you inspired to create new content ideas, too. You can ask them for topics that they want to know about or even ways to help grow and sustain your channel.
Start your YouTube channel today
Now that you've gone through all these tips to help you with your YouTube channel, don't you think that it's time to start it immediately? Remember that every moment that you waste procrastinating, there are countless aspiring YouTube that is already starting their YouTube channel today.
So, take a deep breath and try to record whatever you want. It doesn't have to be anything out of this world. What you need is to gain experience in recording yourself. Try to play with a few editing programs on your phone or your PC. You can try to look at a few royalty-free music tracks to get yourself inspired, too. There is countless music out there that can help you create exciting videos that your audience will undoubtedly enjoy.
SoundHills offer a wide array of royalty-free music that can fit any kind of project or content that you can imagine. With our subscription plans, you can access all music tracks in our library as many times as you want. Create countless videos using any of our music tracks easily without any worries.
Listen to five of our music tracks and see which one will fit your project best. If you find them interesting, then you can check the entire library by clicking the link. You'll never get any deal better than this.